SAP Customer Experience solutions integrate the structural elements of a company — marketing, sales and service — that are involved in customer interaction into a single information and operating environment.
The platform is designed for the application of customer-oriented business strategies and provides access to the 360° profile of each client. This increases the accuracy of marketing communications, increases the proportion of completed transactions, shortens the sales cycle, reduces the cost of maintenance and allows you to make decisions based on reliable real-time data. The pre-configured system configuration already includes key CRM business processes, so implementation is quick and inexpensive.